Social networking platforms
Goodreads
This is probably one of the most important social platforms to be on as an author (in my opinion), particularly because it’s all about books.
Read next: Self-Promotion: The Goodreads Author Program
Twitter has a large community of fellow authors who are great for providing inspiration, guidance and advice. I have also connected with an audience of people who read books in my genre.
Read Next: Self-Promotion: Twitter Pinned Post
I created an instagram account dedicated to me as an “author” to share writing inspired images. I haven’t gained any traction there, mostly because I’m not as active and haven’t done much to actively engage with others. For now, it’s just a fun place for me to post images when I can, which I use to add content for my website.
I didn’t create an author specific profile page on Facebook, but it’s definitely something to consider. I keep my friends & family on Facebook updated with details about my book, but I didn’t think I’d find many followers there and so haven’t pursued this avenue as an author.
I set up a business Pinterest account mostly to share posts I create that are more of the DIY sort (like Screen Printing T-Shirts using a Cricut). The business account shares some interesting insights, like how many views your pin has had or how many times it’s been re-pinned. At this time I don’t intend to market my posts there, but I find it a lovely way to create inspiration boards for books and for myself as an author.